74-Point Technical SEO Audit Checklist

74-Point Technical SEO Audit Checklist

Completion: 0%
# Checklist Item Status Notes
1Check for HTTPS implementation
2Ensure only one version of the site is accessible (no www/non-www duplicates)
3Check robots.txt file
4Check for presence of sitemap.xml
5Submit sitemap to Google Search Console
6Submit sitemap to Bing Webmaster Tools
7Check crawl stats in GSC
8Check mobile-friendliness
9Run Google PageSpeed Insights
10Ensure fast loading time (under 3 seconds)
11Check for broken links (404 errors)
12Ensure proper 301 redirects in place
13Check for redirect chains
14Check canonical tags
15Review URL structure (SEO-friendly)
16Ensure unique meta titles
17Ensure unique meta descriptions
18Optimize title tags for keywords
19Use heading tags properly (H1, H2, H3)
20Check for missing alt tags on images
21Check image file size and compression
22Use image filenames with keywords
23Use structured data/schema markup
24Validate structured data with Google Rich Results Tool
25Check for duplicate content
26Check internal linking strategy
27Ensure site is indexable by search engines
28Use breadcrumb navigation
29Optimize for mobile-first indexing
30Check site architecture and depth
31Review pagination setup
32Check HTTP status codes
33Review site speed on mobile vs desktop
34Enable browser caching
35Minify CSS, JavaScript, and HTML
36Use a CDN (Content Delivery Network)
37Review SSL certificate validity
38Check security headers
39Implement lazy loading for images
40Check GSC for indexing issues
41Check crawl budget optimization
42Test site on multiple browsers
43Check for orphan pages
44Audit anchor text distribution
45Check for excessive outbound links
46Ensure clean and readable code
47Use HTML sitemaps for large sites
48Ensure accessibility (WCAG compliance)
49Check favicon setup
50Check social meta tags (OG tags)
51Set proper language attribute (lang="en")
52Ensure no mixed content warnings
53Check structured data for local business
54Check AMP implementation (if used)
55Review site for thin content pages
56Check canonical URLs for parameters
57Use hreflang for multilingual sites
58Check JavaScript rendering in GSC
59Avoid unnecessary JavaScript blocking rendering
60Use proper HTML doctype declaration
61Validate HTML using W3C Validator
62Check for sitemap indexing errors
63Verify internal search functionality
64Check server response time
65Use GSC URL Inspection tool
66Check for duplicate meta tags
67Use meaningful error pages (custom 404)
68Review website logs for crawl errors
69Ensure pages have meaningful content
70Monitor index coverage reports regularly
71Ensure responsive design across all devices
72Use rel="next" and rel="prev" for pagination
73Implement Open Graph and Twitter Cards
74Ensure website has updated copyright and contact info